
[what]
I transform complex information into compelling stories adaptable across digital and physical landscapes.
[why]
I believe that novel outcomes are born of novel processes that borrow from disciplines beyond traditional graphic design.
[how]
My process is sometimes playful, often data-driven, largely participatory, and always evolving.
[who]
Past clients include Processing, Amazon, LinkedIn, Kohler, Cadbury, Phillips.
[when]
9 to 5 → Digital branding and web design for a research and policy institute at The New School. 5 to 9 → Creative coding and graphic design for independent ventures in art, music, and technology.
[where]
Born in Bombay. Based in Brooklyn. Studied Design + Technology at Parsons, New York.

https://100.sta-chicago.org/winners/2023/type-playground
Love Letters from NYC
🎤 Chinatown.js at Sanctuary, 2024 🎤 TypeLab at Typographics, 2024 🗞️ p5.js Community Sketches, 2024 🏆 Society of Typographic Arts, 2023 🎤 Type Thursdays, 2023 🎤 Intro to Motion Graphics, Pratt 2023

https://devpost.com/software/plantar-db3rq0
Plant AR
🏆 MIT Reality Hack (Hardware Track), 2024 🖼️ MIT Reality Hackathon Public Expo, 2024 🗞️ Visions of Reality, Better Worlds 2024

https://graphis.com/entry/0e501bff-7220-4bd4-8835-246f5480099c
Bling Bling
🏆 Graphis New Talent Annual, 2024 🏆 AIGA Flux Awards Finalist, 2024 🎥 Chroma Art Film Festival, 2023 🎥 AMT Moving Image, 2023

https://www.c2award.com/winners/c2a/2023/5567/
Entropy
🏆 Creative Communication Branding, 2023 🏆 ICDE Bronze Medalist, 2023 🗞️ Crafting Chaos into Creative Brilliance, C2A 2023

https://fluxdesigncompetition.org/winners.php
Craft Collect
🖼️ Games for Change Exhibition, 2024 🏆 2xAIGA Flux Finalist, 2024 🖼️ Wonderville Game Pop-up, 2024 🏆 GD USA, ’Designing for Good’, 2023 🖼️ Entropy Thesis Show, 2023 🎤 Entropy Symposium, 2023

https://indigoaward.com/winners/6770
I Won’t Forget
🏆 Indigo Design Awards Silver, 2023

https://innovationcenter.newschool.edu/quantum-design-jam-2023/
Biobits
🖼️ TNS Innovation Center Quantum Jam, 2023

https://materialconditions.salt.codes/mc-01/do-you-see-a-face-on-the-horizon
Face on the Horizon
🖼️ Salt.Codes, 2022 🖼️ Immersive Realities Lab, 2022

https://ai-observatory.in/reclaiming
Scenes May Contain
🖼️ MozFest 'Reclaiming AI Futures', 2022 🖼️ AI Observatory, 2021
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